Advertising Tips for Facebook: Creating Ads That Turn Into Leads on Facebook

Facebook is making its mark on the internet, and is becoming the way that many people are making more and more money with their business. This is because everyone nowadays is connected to Facebook whether it is for keeping in touch, or for looking to improve and expand on a business. Marketers on the internet are continuously taking advantage of the many different ways to make an income as Facebook is loaded with traffic. With Facebook paid advertising, you can now have the ability to place ads on the site and target a certain audience based on age, location, and more. Your ads will only appear to those who may be interested in what you have to sell.This type of advertising is great for targeting a certain audience and this is going to improve your income and visitors to your site will turn into sales. You can spend more time on other areas of your business and spend less time marketing and also energy. Also, less money is going to be spent on marketing and advertising efforts. These are just some of the benefits of using paid advertising on the site.The best part that many enjoy the most is the conversion rates that will soon increase over time. There are several methods that people, and maybe you, have tried, that have not given you results you need or are looking for. Regardless of being done in print or online through different sources such as Google Ads, using paid advertising through Facebook is going to mean your leads are more genuine and will turn to conversions and sales.Begin by creating an account. If you don’t, you can’t take advantage of this opportunity as well as the potential to make money on this ever-growing social site. Once you have your account set up, go to the account advertising page and make sure you understand all terms as well as conditions before continuing on to advertise.Always ensure that you have an ad that is going to be both unique as well as creative. The more creative and interesting it is, the more people are going to want to click on it. No matter how well your site is, it will not result in conversions unless your ads and advertising are effective and interesting to consumers. You need to get consumers and readers to click on your ads and banners. You need to create persuasive and compelling ads or else the entire purpose of Facebook advertising is going to do you or your website any good.A typical ad is going to measure about 100 x 80 pixels and will have about 25 characters for the title. Use 135 characters for the text of the ad and try to not use much more. You should use strong keywords that will grab the attention of your readers. You will then determine the type of advertising; pay per view or pay per click. Either method is beneficial. The main thing that sets them apart is the cost. Paid advertising on Facebook is a rather effective and successful method of advertising and can take your business to new levels.

How to Advertise on Facebook Cheaply

It seems as though everyone has a Facebook page these days and that’s not far from the truth. There are millions of Facebook users all over the world and the social networking website keeps growing at an accelerated rate. Due to this, business owners have caught on to Facebook advertising and they have realized how easy it is to reach their target demographic of people using Facebook advertising. Facebook advertising costs money though, just like any other form of advertising. This might make some business owners shy away from using this marketing method because they do not want to spend the money. Luckily, there are a few different ways to save money and advertise on Facebook cheaply. The first thing to remember when advertising on Facebook is that regardless of how much or how little money you spend, the key is getting people to click the ad. One of the easiest ways to do this is by inserting an image or graphic in the ad. This will make the ad more eye appealing and it will also help it stand out better. For the text portion of the ad, write the words out so that it is easy for the user to tell what they are going to get if they click on the ad. Users like to be precise and to the point, so if the ad rambles on about a lot of nothing, then it might not get clicked.Now that you know a couple of tips on what your ads should contain on Facebook, here are a few tips on advertising cheaply:

If you are marketing an online business, then make sure to use keywords that relate to the website that you are marketing. It is fun to play around with ad campaigns and come up with a few creative ads, but it will be wasted money if the ads are not relevant to the website. 

If you have a local business or only want to target Facebook users from certain countries or localities, then make sure to input that information when setting up the campaign. A lot of money is wasted with Facebook advertising by marketing to all users, instead of only the users who will be interested in a product or service being offered.

One of the best ways to advertise on Facebook cheaply is to set the maximum cost per click amount very low. Facebook has a habit of setting it high, but you do not have to pay the pre-filled amount that Facebook lists. 
Advertising on Facebook does not have to be expensive and can be fairly cheap depending on the settings that the user designates for their ad campaigns. When first starting out, it is helpful to play around with the ad campaign settings to get the cost where you want it and need it to be. 

Do Facebook Ads Really Work?

Do Facebook ads really work? It was one of the first questions the media began asking after the company went public in 2012. And, the question continues to get asked to this day. Though more and more companies are spending big on Facebook advertising, reports on the effectiveness of those ads continue to provide conflicting results.A lot of that uncertainty comes from the sheer fact that using Facebook as an ad platform is a new option for businesses. But as more data exists to be collected it seems that the results are improving. Mashable reported that the first of the annual Social Media Intelligence reports released by Adobe found that “ad clicks, ad impressions and advertisers’ return on investment were all higher in 2013 than in 2012.”The study looked at more than 131 billion impressions on Facebook ads, and over 4 billion social engagements. That data showed that Facebook ads were clicked on nearly 30% more often in 2013 and that investors’ returns on those ads increased nearly 60%.With numbers like that, it’s not surprising that Facebook continues to be the social medium that brands turn to most often. The Technorati Media’s 2013 Digital Influence Report found that 57% of top brand’s social media budgets went to Facebook, compared to just 13% to Twitter and YouTube.Despite those stats, doubts still linger. Businessweek recently took a look at that divide pointing to a recent Forrester report which “surveyed 395 marketers about what kind of online advertising they find most effective. They generally expressed skepticism about social media websites in general, ranking Facebook at the very bottom of the list.”And, MediaPost recently wrote about a study that found “just 37% of the marketers surveyed said they think their Facebook advertising campaigns are effective, while 22% disagreed and 41% were uncertain.”Some of those doubts could stem from the fact that a lot of the analysis of Facebook ads is based on a “last click model.” That means that if users see an ad for something they are interested in on Facebook but go on to purchase it later, without clicking through the ad, the Facebook ad likely drove the purchase, but would not get the credit.All told, there are some tactics that many companies have found very effective to use with Facebook ads. Because of the vast reach of the Facebook platform, and the specificity with which brands can target, there is opportunity to reach a large, potentially interested audience. And since the ads can easily be changed or replaced, many companies report success when they test several variations of ads, then replace the underperforming versions with the ones that are driving Facebook users to their page. Recently Facebook announced a redesign of their ad buying and reporting tools. To begin the ad buying process, advertisers must answer, “What’s your advertising objective?” The business is given a list of choices and Facebook will recommend an ad type based on the choice made. Additionally, Facebook now allows businesses to decide whether their ad will be shown in the mobile News Feed, desktop News Feed and/or on the right-hand column. According to Facebook, “a marketer looking to drive traffic to their website can now place a desktop ad with a link to their full desktop site, and a separate mobile ad that links to their mobile site. This means businesses can better tailor ad experiences based on where people will see their message.”Many companies have found success with Facebook ads when they are used for list-building. By offering an entry to a contest or giveaway, a “freemium” like a preview of a product or a low-cost download in exchange for an email address, many companies have found success in growing their email list for a low cost. One executive also noted that Facebook ads proved effective in bringing customers back to their website who had not made a purchase on their first visit, saying that “with retargeting on Facebook exchange, we are seeing a 200 percent ROI.”Facebook’s recent updates to the ad buying and reporting tools may improve advertisers results, but if you aren’t sure if it is the right place for your business to advertise, watch to see what changes Twitter makes to their advertising program now that the company has gone public. Or, your company may benefit from placement on more visual sites such as Instagram (which just recently introduced ads into their feeds) and Pinterest. Pinterest does not currently sell advertising space but is starting to determine how it will do so. As more and more people spend more time on social media, these sites are ones to keep your eyes on.